Between 2015 and now, Google searches for "influencer marketing"have increased by more than 80%
2018 has definitely been the year of the influencer.
In a world where consumers turn a blind eye to traditional marketing content, influencer marketing helps to break the ice.
Organic influencer content helps to get brand messages across to consumers better than ever. Consider product reviews from influencers, for instance. 67% of marketers have found such content to be very effective in influencing the purchase decisions of consumers.
Quite frankly, that impressive number shouldn’t come as a surprise. 60% of consumers have found blog reviews and social media posts useful when shopping in a store. So, it makes sense to invest in influencer marketing and reap its benefits for the growth of your brand.
According to a Collective Bias survey, 30% of consumers are likely to consider product recommendations from non-celebrity influencers and bloggers. This is primarily because they find such influencers more relatable than celebrities who endorse a brand. Their opinions are more credible which encourages them to make a purchase.
How to Nail Your Campaign
A successful influencer campaign isn’t something you just put together and hope that it has the desired effect. You sure don’t want to rush into influencer marketing without any forethought or planning.
Some of the most crucial steps in influencer marketing are to decide on your campaign goals and find the right people to work with. Influencer discovery is by far one of the most important steps in the process and also, one of the more difficult ones.
There are many things to consider when you’re looking for the perfect influencers to run your campaign. You need to check out their niche, their audience, engagement rates, location, social media presence, and much more.
But these aren’t the only factors that make a difference. The actual influencer marketing strategy you choose to implement is equally important. There are quite a few ways to go about this. Each tactic is designed to help achieve a particular marketing goal.
For instance, if you’re looking to improve your sales or conversions, social proof is the way to go. If you want to improve your social media following and engagement rate, then a giveaway or contest makes more sense. A social media takeover can help you create fresh content and create a buzz about your brand.
Some influencer marketing strategies work better for B2C brands while others are more effective for B2B companies. You need to consider all of these before proceeding with your influencer campaign.